Famous Brands isi schimba numele in Collective.

Primul magazin Collective, cu o suprafata de 700 mp, a fost deschis in mall-ul Baneasa Shopping City, dezvoltat de omul de afaceri Gabriel Popoviciu in nordul Bucurestiului.
Odata cu lansarea noului magazin din Baneasa, galeriile Famous Brands din Bucuresti Mall si Plaza Romania se vor alinia noilor cerinte si isi vor schimba denumirea in Collective, au anuntat cei de la Elmec.
\”Totalul investitiei in acest proiect nou si in rebranding-ul galeriilor Famous Brands a fost de aproximativ 500.000 euro, ponderea cea mai importanta fiind alocata magazinului din Baneasa Shopping City. Lansarea noul concept de retail reprezinta un prim pas in procesul de expansiune al diviziei fashion a Elmec Romania, urmand ca in urmatorii 3-5 ani sa fie prezent si in principalele orase ale tarii\”, au declarat reprezentantii Elmec, pentru Wall-Street.ro.
Magazinul din Baneasa Shopping City gazduieste branduri de imbracaminte precum: Polo Ralph Lauren, Calvin Klein, Calvin Klein Jeans, Napapijri, Marlboro Classics, DKNY Jeans, Scotch&Soda, Superdry, Converse, G-Star Raw, Miss Sixty, Killah Energie, si de incaltaminte: UGG si Gant Footwear. Odata cu lansarea magazinului Collective, Elmec Romania a introdus in portofoliul sau si brandul Juicy Couture.
Compania Elmec Romania, parte a Grupului Folli Follie din Grecia, detine o retea de 44 de magazine, dintre care magazine de tip monobrand (Nike, Converse, Calvin Klein, Calvin Klein Jeans, Miss Sixty&Energie), magazine multibrand (Collective, Kix, Star Place), magazine de bijuterii si accesorii Folli Follie si magazine tip outlet.

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